Tangible benefits: what they are and examples

The application of tangible benefits It is essential for any type of product or service, especially when it comes to market positioning.

But, if you're not yet familiar with the subject, don't worry, because in today's material we explain in detail what the tangible benefits are and how you can apply them to any type of business.

So, if you want to see your brand grow and stand out in the market, stay here, as we will talk about an important step towards achieving this result!

What are tangible benefits?

Have you ever stopped to think about what really makes a product famous on the market? Or, have you ever reflected on why brands that don't invest so much in advertising still remain in the market?

A billboard in the middle of the avenue or even television advertisements play an important role in attracting an audience, but attraction alone does not guarantee market success.

The reality is that cost-benefit is the decisive factor for a brand to be considered positive by consumers, after all, no one consumes a product or service a second time if it is bad, even if it is shown on television every day.

And, this cost-benefit is noted thanks to a basic but very important concept, which is the tangible benefit.

Tangible benefits are advantages or positive points that can be easily noticed or felt by the consumer, as soon as they know the product/service.

These benefits are not always directly related to the focus of the product itself, but they certainly become decisive factors in customers' consumption choices.

For example, Rolex is a luxury watch brand, but the products it sells, apart from all the glamour, are watches, like any other on the market.

However, to the public, Rolex does not just sell watches, but also: quality, social status, durability, top quality raw materials, among other tangible benefits.

When purchasing a Rolex watch, the customer will hardly be able to say that it is not worth the price, as the quality and prominence brought by the product are obvious.

So, when we talk about tangible benefits we are referring to all the advantages that are easily noticed and capable of highlighting the product from other options on the market, serving as a competitive differentiator. 

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Tangible benefits and intangible benefits: understand the difference

When we talk about tangible benefits, the first question that arises is about the opposite concept, that is, what are intangible benefits?

The big difference between tangible and intangible benefits is subjectivity, since intangible benefits are not obvious, varying according to personal perception.

A tangible benefit is one that is easily perceived, so that even those who choose not to consume the product/service certainly do not do so because they do not recognize the advantage.

To explain, we will return to the example of the Rolex watch: a copy from the brand can cost around R$ 60,000.00. It is certainly not an affordable price, so many people are unable to purchase it. 

However, realize that the reason most people don't consume Rolex products have nothing to do with the tangible benefit, after all, quality and quality raw materials are undeniable.

But, if we are to cite “affordable price” as a benefit of Rolex watches, this is an intangible benefit, after all, for someone who has a net worth of R$ 45 million may be a low value, but this does not apply to all world.

The intangible benefit is not an untruth, but a particular impression, which will exist based on the possibilities and expectations of each client.

It is important to say that we are referring to the concept of tangible benefits for the marketing/business sector, since for the financial sector the explanation is different.

Examples of tangible benefits 

At this point you probably already understand what tangible benefits are, but in order to fix the concept in your mind, we will now look at some examples:

• Item durability;
• Speed of service;
• Quality raw material;
• Quality above other options on the market;
• Unique experience (no other company offers the service in the same way);
• Availability: it is possible to find the item or service easily, anywhere;
• Among other examples.

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Tips for applying tangible benefits to your business 

Throughout this material we explain the concept of tangible benefits for business, because, as we have seen, this can help in building a competitive market differentiator for your brand.

With that, we just need to present some tips to apply the concept in a practical way, and that is exactly what we will do now:

1. Develop the cost-benefit of your product/service

A product or service only becomes a market reference when it establishes clear competitive differences, that is, when it presents clear advantages compared to other options.

Therefore, if you want to develop tangible benefits, it is essential to develop the cost-benefit of your product/service, so that its difference is undeniable.

For example: if you sell tires, think about how you can deliver the best raw materials, as well as excellent service to your customers.

This will certainly make them engrave the name of your company, and return whenever they need it, as it has become a reference in quality and cost-benefit.

2. Invest in marketing: many of the tangible benefits can only be seen through experience 

When talking about tangible benefits, we must remember that most of them we only notice after gaining experience.

After all, how can the customer know that you provide the best skin cleaning in town if you never completed the service? Simple: through the right marketing strategy.

Highlight the qualities and differences of your product/service, as this will certainly help you attract customers, which is the first step towards gaining space in the market.

3. Focus on a niche market: capturing all audiences is hardly possible

Finally, we must remember that, although the tangible benefits are obvious, they are not always intended for everyone, especially when we talk about high-value products and services.

Therefore, focus on a niche, this way it will be easier to convince the public that your product/service has unique qualities and differentiators in the market.

In any case, establishing tangible benefits is a complex job, which requires adequate planning and development of the identity of the products/services and the company itself.

So, if you want to differentiate your brand, start investing in this concept as soon as possible, as it will certainly bring you good results in the future!

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