How to price a Social Media service: tips for beginners

The Social Media service has grown exponentially, as companies understand the importance of digital media for business.

As a result, the demand for professionals who master the language of social networks only grows, which creates a new job option, which especially attracts young people.

And, best of all, to be a social media person you don't necessarily need to have specific training, as it is a profession open to beginners.

But, how to price this type of service? Below we will see 4 tips to help you with this mission, so don't miss out!

What does a Social Media do?

Can you think of any relevant company, in any area, that is not on social media? It's very likely not, as none come to mind either.

Nowadays, the digital medium exerts enormous influence on the consumer sector, so companies that want to sell need to be where the public is, that is, on Facebook, Instagram, YouTube, and so on.

And, creating a page on social media is not necessarily the problem, although it requires a certain professionalism, especially when it comes to big brands.

The crux of the matter lies in the administration and feeding of these networks, after all, we are in the era of “those who are not seen, are not remembered”.

So, frequent stories, polls, reels, shorts, feed posts and responses to customer/fan comments are just some of the tasks necessary to keep networks active and relevant.

A lot of work, right? Well, that's what Social Media exists for, the professional responsible for all these tasks mentioned above.

It is Social Media that feeds the networks, and together with the marketing sector it can even create strategies to raise the profile, leaving it high.

So, explaining in a basic way, this is an essential professional for the company's marketing to reach the public.

Find out how to price a Social Media service: 4 essential tips

When it comes to social media, most young people treat it as something natural, as if they were born knowing how to post on Instagram (and for younger generations, I dare say it's a reality).

And, if it's something natural, sometimes it can be seen as banal, after all, why would I pay a lot for someone to post a photo on Instagram, something so…basic?

But, we must remember that Social Media is not responsible for simply “posting”, but for bringing life to the profile.

So, in fact, the service consists of creating a presence on the network, through contact with the public.

Therefore, it is certainly a service that must be (well) paid for. But, how to do this pricing?

Let’s look at some tips:

1. Know your niche 

The first thing you should consider when charging for your Social Media service is what your niche is.

This is because Social Media from a sunglasses brand, for example, certainly works very differently from Social Media from a digital influencer.

As the work and demands are different, the amounts charged are also different, so it is crucial to have an idea of your niche, in order to understand what services you will need to provide.

It is worth mentioning that many professionals charge per service, so this becomes even more relevant.

2. Choose your job: hours, demand, responsibilities

Speaking of which, another important item when pricing a Social Media service is the link, that is, how this service will be provided.

There are 2 main links, which are: hour, or by demand.

In case of hourly bond, you negotiate how much time you should dedicate to the profile in question per day or week. For example: 3 hours a day, 5 days a week.

Already in bond on demand you negotiate which assignments you intend to perform for a certain amount. For example: 5 feed posts + 40 stories per week.

The choice of bond is important to determine values, since the cost of 1 hour of work is different from the cost of 1 post, for example.

So, see which way is most comfortable and advantageous for you before deciding.

3. Work with a contract

This tip, in fact, is a complement to the previous tip, since the contract is important to ensure agreement between the parties.

This means that, if you decide to work by the hour, for example, the contract determines the number of hours agreed, and the amount paid per hour.

It is also common for additional values to be determined in the contract, for example.

So, if you work more hours than the agreement, or perform extraordinary services, you may receive additional payments, and the same goes for the opposite, if you work for less time than the agreement determines.

It's worth saying that working with a contract is essential to bring more professionalism, and avoid that situation of “it's just an Instagram post”.

4. Keep an eye on market prices and pay attention to your professional level 

When we are starting out in a profession, especially those that provide services, it can be difficult to determine a price.

This is because we tend to believe that we should charge less because we are starting out in the profession.

But the truth is that it doesn't have to be like this, and an excellent way to guide yourself is through market observation.

Therefore, evaluate market prices based on your level of experience and the services you can perform.

This will help you achieve an average that allows you to charge a competitive price, which is neither above nor below the market.

+learn about other mistakes when pricing your work.

What courses are needed to become a Social Media?

 Now that you know where to start pricing a Social Media service, let’s talk about professional training.

This is because, we have already said that it is not necessarily necessary to have a higher education degree to enter the profession.

However, having some training can help you reach higher levels in the profession, in addition to accessing better opportunities.

Among the important courses for the area, we can highlight:

• Marketing;
• Digital marketing;
• CopyWriter;
• Design;
• Network management;
• Traffic management;
• Between others.

It is worth mentioning that nowadays there are already free courses specific to the area of Social Media, and they are very useful for those who want to start.

So, now that you know the basics about the profession, be sure to start promoting your services to get good contracts!

+Learn important skills to grow professionally.