LinkedIn or Indeed? Which Platform to Use to Find Jobs

LinkedIn or Indeed? The search for a new professional opportunity is a journey that requires strategy, patience and, above all, the right tools.

In the current scenario, two platforms dominate the online recruitment market: LinkedIn It is Indeed.

Both offer different paths to connecting candidates with employers, but which one really aligns with your needs?

Continue reading and find out:

LinkedIn or Indeed?

Choose between LinkedIn or Indeed It's not just a matter of preference, but of understanding how each one operates, its strengths and limitations.

In this article, we’ll explore the nuances of both platforms, with a detailed analysis, practical examples, an eye-opening statistic, and an analogy to help you make a better decision.

Before we dive into the specifics, it’s crucial to recognize that the job market has evolved.

Today, finding a job goes beyond sending resumes; it involves building a digital presence, understanding search algorithms and aligning your skills with market demands.

Therefore, when comparing LinkedIn or Indeed, we’ll consider not only the functionality of each platform, but also how they integrate with your career strategy.

Shall we begin?

1. The Power of Networking on LinkedIn: Connections that Open Doors

LinkedIn is much more than a job aggregator; it is a professional social network where human connections and personal branding strategies take center stage.

Think of LinkedIn as a large global networking event, where you can shake virtual hands, exchange ideas and position yourself as a reference in your field.

When choosing this platform when choosing between LinkedIn or Indeed, you invest in relationships that can unlock unique opportunities.

For example, Ana, a freelance graphic designer, used LinkedIn to publish articles about design trends.

One of these posts caught the attention of an agency manager, who invited her for an interview without her even applying for the position.

Additionally, LinkedIn allows you to personalize your professional narrative.

Your profile is a living portfolio, where every detail from your profile photo to your featured projects builds your credibility.

Unlike a static CV, here you can showcase your progress, share certificates and receive recommendations from colleagues.

However, success on LinkedIn requires consistency.

Publishing relevant content, interacting with posts from industry leaders and participating in specific groups are actions that amplify your visibility.

Without this engagement, your profile could get lost among millions of users.

On the other hand, LinkedIn is not perfect.

Searching for direct vacancies on the platform may be less intuitive than on other sites.

In short, many companies publish opportunities just to complete formalities, already having internal candidates in mind.

Still, the real difference lies in the indirect connections.

How many times have you heard that “those who refer have more chances”?

On LinkedIn, this maxim comes to life as long as you cultivate genuine relationships.

When choosing between LinkedIn or Indeed, ask yourself: are you ready to invest time in building your network or would you prefer a more direct approach?

Table:

Aspect	LinkedIn
Main Focus	Networking and personal brand building
Advantage	Direct connections with recruiters and industry leaders
Disadvantage	Less intuitive for direct job search
Ideal for	Professionals seeking exclusive, long-term opportunities

2. Indeed: The Straightforward, Efficient Job Search Engine

If LinkedIn is a networking event, Indeed is a well-organized library where everyone vacancy is catalogued and accessible with just a few clicks.

When evaluating LinkedIn or Indeed, Indeed stands out for its practicality.

Its interface is designed for those who want quick results: filters by location, salary, contract type and experience level make the search efficient.

For example, John, a recent data analyst graduate, used Indeed to find a junior position in São Paulo.

In less than a week, he applied to 15 positions and received three interview invitations, all thanks to the simplicity of the platform.

Additionally, Indeed aggregates jobs from a variety of sources, from corporate websites to recruitment agencies, which broadens the range of options.

An interesting statistic reveals that Indeed is responsible for 72% of the interviews generated by job platforms in the US, according to a study by SilkRoad (2023).

This number reflects the platform’s ability to connect candidates with employers directly.

Furthermore, another strong point is the possibility of configuring personalized alerts.

Do you want to be notified about “software engineer” vacancies in Florianópolis with a salary above R$ 8,000?

Indeed does this for you.

However, practicality has its price.

Indeed's ease of application attracts a huge volume of candidates, which can dilute your chances in competitive selection processes.

Additionally, the platform doesn’t offer the same space to build a personal narrative as LinkedIn.

Your resume is your business card, and there isn't much room to stand out beyond it.

Therefore, when choosing between LinkedIn or Indeed, Indeed is ideal for those looking for volume and agility, but may not be enough for those looking to differentiate themselves in saturated markets.

Table:

Aspect	Indeed
Main Focus	Direct search and mass application of vacancies
Advantage	Intuitive interface and large volume of vacancies
Disadvantage	High competition and little customization
Ideal for	Candidates seeking agility and diversity of opportunities

3. Personalization vs. Volume: Which Strategy Wins?

Now that we know the strengths of each platform, it's time to reflect: LinkedIn or Indeed, which strategy aligns with your goal?

Think of it like choosing between cooking a gourmet meal or ordering delivery.

LinkedIn takes time, dedication, and skill to create something unique—your personal brand.

Indeed delivers fast results, but without the same personalized touch.

The decision depends on what you value more: quality or quantity.

For example, LinkedIn is ideal for those who are transitioning careers or seeking leadership positions.

It allows you to showcase your skills in an organic way, such as sharing an innovative project or commenting on trends in your field.

Indeed is perfect for those who need an immediate solution, such as young professionals or workers in high-turnover industries like retail and hospitality.

However, the two platforms are not mutually exclusive.

Combining them can be key: use Indeed to scout the market and LinkedIn to build relationships that secure interviews.

Here's a question for you: if you could choose between being one of thousands of resumes or the candidate who arrives with a recommendation, which path would you follow?

The answer is not universal, but understanding your priorities is essential.

While LinkedIn rewards patience, Indeed values immediate action.

So when deciding between LinkedIn or Indeed, analyze your professional moment, your skills and the market in which you operate.

Criterion	LinkedIn	Indeed
Speed	Slow, focused on network building	Fast, focused on direct application
Customization	High, with emphasis on personal narrative	Low, focusing on standard curriculum
Competition	Moderate, depends on the network	High, due to the volume of candidates
Longevity	Long term, with ongoing benefits	Short term, with immediate results

4. Integrating LinkedIn and Indeed: The Best of Both Worlds

Why choose between LinkedIn or Indeed when can you use both?

Just as an architect combines different materials to build a solid house, integrating the two platforms creates a robust strategy.

Start with Indeed to map the market and identify companies that are hiring.

Then, use LinkedIn to research decision makers at those companies—managers, recruiters, or even teammates.

A well-crafted LinkedIn invite mentioning a job you found on Indeed can put you ahead of the competition.

Furthermore, the platforms complement each other in terms of visibility.

On Indeed, you’re one candidate among many; on LinkedIn, you’re a story.

For example, Maria, a project manager, found a job opening on Indeed, but only got an interview after contacting the recruiter via LinkedIn.

In this sense, highlighting how their Agile certifications aligned with the company's mission.

This two-pronged approach maximizes your chances by combining the efficiency of Indeed with the personalization of LinkedIn.

Finally, it is worth remembering that the job market is dynamic.

A useful analogy is to think of platforms as tools in a carpentry box.

In this way, LinkedIn is the hammer, precise and powerful for building lasting connections; Indeed is the saw, fast and effective for cutting through to jobs.

Combining the two creates a much stronger result than using just one.

Therefore, when deciding between LinkedIn or Indeed, consider using them as allies, not competitors.

Strategy	How to Use LinkedIn	How to Use Indeed
Initial Research	Search for companies and industry leaders	Filter jobs by location and salary
Application	Send personalized messages	Apply directly with resume
Follow-up	Interact with company posts	Check application status
Expected Result	Long-term relationships	Immediate opportunities

Conclusion: Your Journey, Your Choice

Choose between LinkedIn or Indeed It’s less about which platform is “better” and more about which one fits your professional moment.

O LinkedIn shines for those who want to build a strategic career, with connections that open unexpected doors.

O Indeed, in turn, is unbeatable for those looking for agility and volume of opportunities.

However, the real magic happens when you use both in a complementary way, taking advantage of the efficiency of one and the customization of the other.

Think about your goals: do you want to be found by recruiters or do you prefer to go after vacancies?

Regardless of the answer, success comes from an active and informed approach.

Combine the strengths of LinkedIn and Indeed, and you'll be one step closer to turning your job search into a success story.

What will be your next step?