What is e-commerce?

Do you know what e-commerce is? We use them every day for thousands of purchases that arrive at our doors in a matter of days, but we don't know what they really are.

Find out what e-commerce is

Understanding what e-commerce is is important for those who use it and especially for those who think about profiting from this form of commerce.

Also known as electronic commerce, e-commerce is a type of commercial transaction carried out entirely online. In this model, companies sell online while merchants buy in the same way.

E-commerce involves a series of activities that allow transactions to be carried out online, including the creation of a virtual store on a website where products or services are displayed

It also involves the integration of electronic payment systems to process financial transactions, and deliver products or services to customers.

With people spending more and more time at home and especially on the internet, e-commerce has exploded and become a tool for daily use.

How do they work?

E-commerce is a platform which allows sellers to sell products or services over the internet.

And we cannot forget to mention that e-commerce does not work in the same way as an online store or a marketplace.

A virtual store, for example, is a part of what would be an e-commerce, while the marketplace is a platform for several companies and not just one.

Types of e-commerce

Still talking about e-commerce, there are some types that stand out in the market, and if you are thinking about opening your own, it is important to know these formats.

B2C

B2C, also known as Business to Consumer, refers to electronic commerce carried out by companies for their end consumers.

In this type of e-commerce, companies will sell directly to their customers through their stores and platforms. Being one of the most common types, for example, the Imaginarium store, Renner and others.

B2B

B2B, on the other hand, is business to business, sales carried out between companies. In this case, sales end up being more complex and involve several people, as they tend to be voluminous.

D2C

Another model is Direct to Consumer, aimed at brands and manufacturers that sell directly to their consumers. Without a store as an intermediary, but still through e-commerce.

How to create an e-commerce

Creating an e-commerce can be complex and challenging, but in the future it could become rewarding.

And it all starts with planning, he is the one who will dictate all the next steps in the birth of your e-commerce. And planning involves the objectives, the type of e-commerce, target audience, products that will be offered and much other information.

Once everything necessary in planning has been defined, you can move on to the next stage, that of choice of platform. And nowadays there are several, like Shopify or WooCommerce.

After choosing the platform comes the website creation, design and product registration for sale, of course.

Remember to configure the website with security in mind, set up a sales policy and standard, and don't forget to carry out tests.

When launching your e-commerce, do the marketing of it, use social media to launch it and reach more people.